From initial data discovery to business insights, breaking out of data bottlenecks requires a clear strategic vision from data leaders.

Rigid institutional mindsets, processes and structures within heritage financial services institutions are predicted to bring down 80% of them by 2030 if they don’t embrace digital transformation, according to Gartner

That's a tricky one. When it comes to 'work', I'm 100% an entrepeneur, running my marketing consultancy ( And I do write identifying as the director of this company trying to educate my clients and the digital marketing world. But if you talk to me about me, I have the soul of a writer - I write because I have to, and my best writings aren't even in my name. They have no commercial aspect to them whatsoever, except maybe that one day when I find the time I will compile my writings into a book or a novel and get it published. For now I'm 100% entrepreneur, but one day I will be 100% writer.

How many times did you bake banana bread or pancakes in 2020? Our data at Locals Talk shows that banana bread tops the list of most searched recipes worldwide.

Here’s a whole list of the top recipes searched for in 2020:

  1. Banana bread
  2. Pancakes
  3. Chili
  4. Meatloaf
  5. Pizza dough
  6. French toast

Those of us who’ve been around the corporate world a bit longer than most must be familiar with the old ‘inbound sales’ vs ‘outbound sales’ dichotomy — people calling in rather than being pursued.

I still remember the time at university when I worked in sales at a call centre…

Every business needs to grow. The benefit of using email for marketing is direct communication with your target audience which doesn’t go away easily with a scroll like a Google, Facebook or Twitter advertisement. Most people prefer zero unread emails in their mailbox.

Also, email is here to stay and…

Our household is one of equals, but equality means different things to different people.

It’s 6:15 pm on a cold April day in London, and my wife is about to get home from work after picking our 11 month-old-daughter up from the nursery.

Yet the chicken is still defrosting and my first-time attempt at Laksa will probably not be well-received by my hungry, hard-working…

We abhor buzz words and phrases, but sometimes we are forced to use them for lack of better words. ‘Content Strategy’ is one such term that you will see virtually everyone buzzing about — whether it is an ad agency, BTL agency, digital agency, PR agency or an SEO agency…

Consciously or sub-consciously, I do adhere to Plato’s dictum and spend a considerable amount of energy (and brain cells) to examine my life and myself.

Sometimes, it’s amazing what I see when I scribble these notes down…

Currently, I seem to have the longest list of things I’m not doing:

It’s a new world for the traditional copywriter.

Shaking off things you’ve learnt and moving into a world where you need to brainstorm at a completely different level, with all kinds of statistics and analytics provided that were never available to you before, regardless of how you find the world…

Nabeel Khalid

A marketing and communications leader who loves storytelling. He’s also a doting dad, social thinker, humanist and a persistent Londoner w/ Pakistani roots.

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